Recently in Atlanta, as hundreds of pro-Palestinian demonstrators rallied downtown, one sign stood out: “We can’t breathe since 1948,” it read – a nod to the social unrest of the past year after the death of George Floyd. Experts said it’s a reflection of the way American support for the Palestinian cause is growing. A recent Gallup poll showed it was on the rise even before the latest Palestinian-Israeli conflict.

Results of Gallup’s annual World Affairs poll, released in March, show that although most Americans still sympathize with Israel, favorable views of Palestinians are on the rise. Roughly 30% of overall respondents said they had favorable views of the Palestinian Authority, up from 21% in 2018 and higher than the annual average of 19% since 2001. Such views are increasingly partisan: Republican support for Israel is at 85% compared with 77% of Independents and 64% of Democrats. The percentage of Republicans who view the Palestinian Authority favorably has risen to 19%, up from 9% in 2018.

Omar Baddar, communication director for the California-based Institute for Middle East Understanding, said that even before the recent conflict, liberals had been increasingly critical of Israel. Although more Americans say the United States should pressure Palestinians more than Israel to resolve the conflict, Gallup reports those saying the onus is on Israel represent a new high of 34%, up from 27% in 2018.

Celebrities are increasingly outspoken about Palestinian support. This has caused an increase in support in the younger generations that many times blindly follow their favorite celebrities. Thousands demonstrated from Boston to Los Angeles, supporting Palestinians in rallies and marches marking the 73rd anniversary of the creation of the state of Israel in 1948. Among those marching in New York City’s Brooklyn borough was supermodel Bella Hadid whose father is Palestinian. Entertainers Rihanna, Zayn Malik and Rage Against the Machine posted Palestinian support on Instagram. Actors Mark Ruffalo, Susan Sarandon and Viola Davis took to Twitter to condemn Israel. Last year, actor Seth Rogen made waves when he said he was “fed a huge amount of lies about Israel” growing up as a Jewish boy, and his elders omitted information about Palestinian displacement.

The violence has also raised tensions with the United States. In Los Angeles, a brawl broke out outside a sushi restaurant between sidewalk diners and a group of men passing by in cars waving Palestinian flags. In Michigan, President Joe Biden’s visit to a Ford plant in heavily Arab American Dearborn was met with protest over U.S. support of Israel.

Some see similarities between struggles of Palestinians and Black community in U.S. When the most recent conflict began, the Black Lives Matter chapter in Paterson, New Jersey, issued a statement expressing Palestinian solidarity. “Our deep roots of solidarity are part of a rich tradition of mutual support and exchange between Palestine and U.S.-based liberation movements.”

Baddar said the link between the struggles of Palestinians and Black Americans – a concept scholars call Black-Palestinian transnational solidarity – dates to the 1980s, when Jesse Jackson ran for president on a platform that included demands for Palestinian human rights. The years since have produced other comparisons in terms of discriminations and militarized police response, he said.

Although most Americans still support Israel, one cannot downplay the significance of celebrity political activism to sway the younger generation. In the future, this could lead America away from supporting Israel.